UNKNWN A new omni-channel web experience
Breakline launched UNKNWN's new omni-channel web experience in winter of 2015.
A huge hit with it's target market, Breakline launched a number of innovative features including:
- Mobile optimized custom theme with self-configuring layout
- Instagram Shop—A shoppable feed of UNKNWN's award winning Instagram experience.
- In-Context shopping—All Editorials, Lookbooks, Blog posts are shoppable without leaving the content the user is experiencing
- Custom Logo and branding including the "23" font.
- A new mobile app/experience to fairly allocate high demand Release Day merchandise including sneakers.
- A secure and convenient Contact-To-Order form to deliver high demand product to validated end users.