Breakline Partners with Salesforce

Breakline expands and invests in it’s Partner Status with Salesforce. As a recognized expert in developing industry leading solutions for Salesforce in the eCommerce and the Financial Services sector, Breakline has turned an eye toward expansion in the Government sector as well. Breakline now delivers measurable omnichannel solutions for it clients in the Salesforce Platform,… Continue Reading

The Context Aware Lightweight User Experience

Much has been said about Service Oriented Architectures and their importance in an overall enterprise architecture. The discussion often includes provisioning of shared services, authorization and authentication models, management of services, and the ability of inside/outside groups to consume and build applications and user interfaces on top of them. The proliferation of ubiquitous open APIs… Continue Reading

Breakline Agile Process

Our clients are often interested in how we are able to rapidly prototype and get feedback on solutions make. We often use this simple graphic to explain how we go from a user story to a solution and back.

Breakline Reinvests in Google’s Ad Ecosystem

Breakline continues to partner with Google solutions across the world’s leading ad platform. In addition to utilizing the various Adwords services, Breakline has developed proprietary services that integrate data from disparate services to create shareable and actionable dashboards.

Tracking Customer Engagement Cross-Channel

Our friends at Woopra have recently released a great presentation about cross-channel data analytics and actions. We’ve found this thoroughtly consistant with almost all our implementations with Woopra whereby we consistantly provide actionable data based on customer context and intent. Whether it’s new leads, online applications, customer originations or ecommerce transactions, talk to Breakline about… Continue Reading

UNKNWN Case Study

Breakline launched UNKNWN’s new omni-channel web experience in winter of 2015. A huge hit with it’s target market, Breakline launched a number of innovative features including: Mobile optimized custom theme with self-configuring layout. Instagram Shop – A shoppable feed of UNKNWN’s award winning Instagram experience. In-Context shopping – All Editorials, Lookbooks, Blog posts are shoppable without… Continue Reading

Online Banking and Security

Over 1500 attendees showed up for FinovateFall in NYC during September 23-24. Steve had a chance to answer some questions about the state of security and online banking. Question 1. Let’s start with a general safety question. In your opinion, where are we in terms of account safety? Obviously, security measures improve by the day… Continue Reading