Breakline launched UNKNWN’s new omni-channel web experience in winter of 2015. A huge hit with it’s target market, Breakline launched a number of innovative features including:
- Mobile optimized custom theme with self-configuring layout.
- Instagram Shop – A shoppable feed of UNKNWN’s award winning Instagram experience.
- In-Context shopping – All Editorials, Lookbooks, Blog posts are shoppable without leaving the content the user is experiencing.
- Custom Logo and branding including the “23” font.
- A new mobile app/experience to fairly allocate high demand Release Day merchandise including sneakers and exclusive apparel.
- A secure and convienent Contact-To-Order form to deliver high demand product to validated end users.