UNKNWN Case Study

Breakline launched UNKNWN’s new omni-channel web experience in winter of 2015. A huge hit with it’s target market, Breakline launched a number of innovative features including:

  • Mobile optimized custom theme with self-configuring layout.
  • Instagram Shop – A shoppable feed of UNKNWN’s award winning Instagram experience.
  • In-Context shopping – All Editorials, Lookbooks, Blog posts are shoppable without leaving the content the user is experiencing.
  • Custom Logo and branding including the “23” font.
  • A new mobile app/experience to fairly allocate high demand Release Day merchandise including sneakers and exclusive apparel.
  • A secure and convienent Contact-To-Order form to deliver high demand product to validated end users.

  • Full-channel digital experience
  • Curated homepage
  • Logo, wordmark and tagline
  • Custom typeface
  • Buy The Look

    Contextual on-page purchasing keeps users engaged with branded content.

  • Style Tile

    Design deliverable consisting of fonts, colors and interface elements that communicate the essence of the visual brand for the web.

  • Branding through Iconography

    A visual language

  • Instagram shop
  • Mobile-first, responsive masonry layout
  • The Path

    Storytelling—specifically the stories of possibility and modern convergence—is UNKNWN's verbal and visual language.

  • Apple IOS and Google Play app for managing exclusive releases